BA (Hons) Business Management (Marketing) Top-Up

About this course

This online top-up degree is for students who have already completed relevant Level 5 business study and want to build towards a BA (Hons) qualification with a marketing focus. It considers how marketing operates across traditional and digital channels, and how marketing decisions connect with wider business activity.

You will examine global marketing, marketing and digital strategy, business transformation, entrepreneurship and innovation. The course also addresses corporate governance, law and ethics, helping you consider professional and ethical responsibilities when making business decisions.

An independent study develops research, data analysis and self-directed project skills. You will also use a business simulation to explore connected business functions, including marketing, sales, finance, people management, product development, operations and supply chain management.

What you will study

Core areas include:

- Business Transformation - Entrepreneurship and Innovation - Corporate Governance, Law & Ethics - Independent Study - Global Marketing - Marketing & Digital Strategy

Study explores traditional and digital marketing, marketing functions and operations, ethical professional practice, research and data analysis. A business simulation covers marketing, sales, finance, people, product development, operations and supply chain management.

Modules

Assessment

Assessment may include individual reports, case study analyses, group presentations and independent assignments. You may also complete practical formats such as podcasts, videos, infographics, consultancy reports, marketing campaigns and posters, alongside interviews and debate sessions.

Entry requirements

Applicants need an HND in Business or an equivalent qualification. Previous learning must be consistent with Level 5 functional business areas, such as finance, marketing, operations management and human resource management.

English language requirements

English language evidence can include IELTS 6.0 overall, with no element below 5.5; TOEFL iBT 80; an equivalent English-language qualification; or evidence of previous study taught in English, such as a letter confirming English was the medium of instruction.

Careers

This course may support progression into marketing and commercial roles such as Brand Manager, Campaign Manager, Communications Manager, Sales and Marketing Manager, Marketing Executive, Event Organiser, Product Manager, Public Relations Manager or Public Affairs Consultant.