BSc (Hons) Business and Marketing with Foundation Year
This full-time four-year BSc (Hons) Business and Marketing with Foundation Year combines business management with marketing practice. It covers finance, economics, customer insight, marketing communications, consumer behaviour, digital marketing and business strategy. It may suit students who want to build academic and professional skills before progressing to degree-level business and marketing study.
About this course
This four-year full-time Business and Marketing degree includes a foundation year designed to help students prepare for undergraduate-level study. It combines core business knowledge with marketing theory and practice, covering how organisations operate, how customers make decisions and how marketing activity can support commercial objectives.
You will explore business principles, finance, economics, the business environment, human resource management and legal aspects of business. Marketing study develops from principles and practice through to marketing communications, consumer behaviour, digital marketing and business strategy.
The course also develops communication, data, research and professional development skills. You will use customer insight and data-driven information to support strategic decision-making, consider customer engagement, and complete an undergraduate major project.
What you will study
The foundation year includes Communication Skills, Data Skills, Professional Development Skills, Research Skills, and Academic and Professional Skills.
Degree-level modules include Business Finance, Economics for Business, Business Environment, Managing Human Resources, Principles and Practice of Marketing, and Legal Aspects of Business.
Marketing-focused study covers Marketing Communications, Consumer Behaviour, Business Strategy and Digital Marketing. The course concludes with an Undergraduate Major Project.
Modules
Foundation Level
- Communication Skills
- Data Skills
- Professional Development Skills
- Research Skills
Year One
- Academic and Professional Skills
- Business Finance
- Economics for Business
- Business environment
Year Two
- Managing Human Resources
- Principles and Practice of Marketing
- Legal Aspects of Business
- Marketing Communications
Year Three
- Consumer Behaviour
- Business Strategy
- Digital Marketing
- Undergraduate Major Project
Assessment
Assessment methods include written and practical examinations, coursework, in-class tests, assignments, presentations, projects, essays, reports, portfolios and an undergraduate major project.
Entry requirements
Foundation Year entry requires 48 points.
For standard entry to the three-year degree, 104 points are required. Any Level 3 subjects are accepted. Applicants also need five GCSEs at grade C/4 or above, or equivalent, including English and Mathematics.
English language requirements
Applicants applying with International or EU qualifications need IELTS 6.0 overall, or an equivalent qualification, with a minimum of 5.5 in each band.
Careers
This course may support progression into roles such as marketing manager, business development executive, digital marketing specialist, brand strategist, market research analyst, public relations officer, social media manager, sales manager, content marketing strategist, advertising executive, customer relationship manager or e-commerce specialist.
Your next step starts with a conversation
Tell us where you are now. We will tell you honestly what your options are — in English or Persian, at no cost to you.