BSc (Hons) Business Management with Marketing
This business management degree develops knowledge of how organisations operate while focusing on marketing strategy, customer behaviour, branding and digital channels. It may suit students who want to build business knowledge alongside practical marketing understanding, including research, communications, analytics and sales.
About this course
The course combines broad business management study with a sustained focus on marketing. You will examine how organisations are managed, how markets and consumers influence decisions, and how marketing activity can be planned, communicated and evaluated.
Alongside marketing management, strategic marketing planning, marketing communications and digital marketing, the course covers accounting and finance, quantitative methods, economics, leadership, corporate governance and international strategic management. Later study develops areas including strategic brand management and social media, consumer psychology and behaviour, digital marketing analytics, digital sales management, innovation and entrepreneurship.
Full-time study is available as a three-year degree. Options may also include a foundation year, a placement year, or both, extending the course to four or five years. The foundation year introduces academic, communication, digital and research skills alongside core concepts in business, law, computer science, criminology and psychology.
What you will study
Key areas of study include:
- Business fundamentals, management and global business - Marketing fundamentals, marketing management and strategic marketing planning - Marketing communications and digital marketing communications - Accounting and finance, economics and quantitative methods for business - Managing and leading people, global leadership and change management - Ethics and law in the gig economy, corporate governance and social responsibility - Principles of marketing, consumer psychology and behaviour - Strategic brand management and social media - Digital marketing strategies, market research and digital marketing analytics - International strategic management, creativity, innovation and entrepreneurship - Digital sales management
The foundation year includes communication skills, digital and research skills, sustainability and society, a foundation year project, and academic and employability skills.
Modules
Foundation
- Communication Skills
- Digital and Research Skills
- Sustainability and Society
- Foundation Year Project
- Shaping Skills for Success
- Core Concepts of Business
- Core Concepts of Law
- Core Concepts of Computer Science
- Core Concepts of Criminology
- Core Concepts of Psychology
Year 1
- Essentials of Management
- Academic and Employability Skills
- Principles of Marketing
- Accounting and Finance
- Quantitative Methods for Business
- Managing and Leading People
Year 2
- Ethics and Law in the Gig Economy
- Corporate Governance and Social Responsibility
- Economics for Business
- Strategic Brand Management and Social Media
- Consumer Psychology and Behaviour
- Introduction to Digital Marketing
Year 4
- Global Leadership and Change Management
- International Strategic Management
- Creativity Innovation and Entrepreneurship
- Digital Marketing Strategies
- Market Research and Digital Marketing Analytics
- Digital Sales Management
Assessment
Assessment includes individual reports, in-class group presentations, group projects and exams.
Entry requirements
Typical entry requirements for the degree route are:
- A Levels: BBC - BTEC: DMM - 112 UCAS Tariff points from three A Levels or an equivalent qualification - GCSE English and Maths at grade C/4 or above, or an equivalent qualification
Entry requirements for the foundation year route differ from those listed.
Careers
The course may support progression into business and marketing roles, including marketing specialist positions.
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