BSc (Hons) Digital Marketing
This part-time online BSc (Hons) Digital Marketing degree is designed for people who want to develop practical digital marketing knowledge while studying flexibly over three years or more. It covers the tools and approaches used across digital marketing, including social media, SEO, content, advertising, analytics, brand management and customer experience design. It may suit adults returning to study who are interested in marketing roles involving digital channels and online audiences.
About this course
This online part-time degree develops a broad understanding of digital marketing alongside practical skills for planning, producing and evaluating digital activity. You will consider how audiences use digital channels, how brands communicate online and how content, platforms and advertising can be used to reach customers.
The course covers social media management, search engine optimisation, copywriting, content production, digital advertising, data analytics and user experience design. Later study includes digital marketing strategy, global brand management, digital PR and strategic customer experience design.
You will also complete a digital internship module and create work for a digital marketing showcase. The assessment approach supports the development of a portfolio of practical outputs, alongside research, analysis and communication skills.
What you will study
Core areas include:
• Understanding digital marketing and audience fundamentals • Content production and content management • Managing social media and building digital platforms • Resource management • Digital advertising • Search engine optimisation and copywriting • User experience design and strategic customer experience design • Digital marketing campaigns and strategy • Research for digital marketing and digital marketing analytics • Global brand management and digital PR • A digital internship and digital marketing showcase
Modules
Level 4
- Understanding Digital Marketing
- Content Production
- Audience Fundamentals
- Managing Social Media
- Building Digital Platforms
- Resource Management
Level 5
- Digital Advertising
- Search Engine Optimisation and Copywriting
- User Experience Design
- Digital Marketing Campaigns
- Research for Digital Marketing
- Digital Internship
Level 6
- Digital Marketing Analytics
- Global Brand Management
- Digital Marketing Strategy
- Strategic Customer Experience Design
- Digital PR
- Digital Marketing Showcase
Assessment
Assessment is based on practical and written work, including reports, presentations, case studies, projects, websites, reflective blogs, vodcasts, creative portfolios, pitches and customer-experience/user-experience journeys.
Entry requirements
Applicants normally need two GCE A-Level subjects or an equivalent qualification, plus three GCSE passes at grade C or above, or equivalent.
Applicants with at least two years of relevant work experience may also be considered. This route requires a personal statement, references and evidence of previous work experience.
English language requirements
Applicants normally need IELTS 6.0 overall, with no element below 5.5, or TOEFL iBT 80. Equivalent English-language qualifications may be accepted. Evidence of previous study in English, such as a letter confirming English as the medium of instruction, may also be considered.
Careers
The course may support progression into roles such as Digital Marketing Analyst, Digital Marketing Manager, Social Media Manager, Content Strategist, Copywriter, UX/CX Specialist, SEO Specialist, Email Marketing Specialist or PPC Manager.
Your next step starts with a conversation
Tell us where you are now. We will tell you honestly what your options are — in English or Persian, at no cost to you.