BSc (Hons) Digital Marketing with Foundation Year
This full-time, four-year blended BSc (Hons) includes a foundation year and focuses on the practical and strategic sides of digital marketing. It may suit adults returning to education who want to develop academic skills before studying social media, SEO, copywriting, digital advertising, analytics and user and customer experience design.
About this course
This four-year blended degree combines a foundation year with specialist study in digital marketing. It is designed for students who want to build academic confidence before progressing to degree-level work in areas such as social media, content, search marketing, digital advertising and customer experience.
The course develops an understanding of how digital audiences, platforms and campaigns work together. You will consider content production, copywriting, search engine optimisation, web and data analytics, brand management, email marketing and digital public relations. Later study brings these areas together through digital marketing strategy, campaign planning and strategic customer experience design.
Alongside marketing knowledge, you will develop practical skills in researching audiences, managing digital channels, interpreting analytics and presenting ideas to different stakeholders. The course also includes a digital internship module and a final digital marketing showcase, giving you opportunities to apply your learning to practical work.
What you will study
The foundation year covers preparing for university success, the business environment, academic skills, leadership, future planning and an investigation and innovation project.
Degree-level modules include Understanding Digital Marketing, Content Production, Audience Fundamentals, Managing Social Media, Building Digital Platforms, Resource Management, Digital Advertising, Search Engine Optimisation and Copywriting, User Experience Design, Digital Marketing Campaigns, Research for Digital Marketing, Digital Internship, Digital Marketing Analytics, Global Brand Management, Digital Marketing Strategy, Strategic Customer Experience Design, Digital Public Relations and Digital Marketing Showcase.
You may also access email marketing and social media marketing resources and certifications through a Digital Resource Hub, including materials from Google, HubSpot, LinkedIn Learning and Adobe.
Modules
Foundation Year
- Preparing for University Success
- Exploring the Business Environment
- Advancing your Academic Skills
- Becoming an Effective Leader
- Planning for Your Future Success
- Investigation & Innovation Project
Level 4
- Understanding Digital Marketing
- Content Production
- Audience Fundamentals
- Managing Social Media
- Building Digital Platforms
- Resource Management
Level 5
- Digital Advertising
- Search Engine Optimisation and Copywriting
- User Experience Design
- Digital Marketing Campaigns
- Research for Digital Marketing
- Digital Internship
Level 6
- Digital Marketing Analytics
- Global Brand Management
- Digital Marketing Strategy
- Strategic Customer Experience Design
- Digital Public Relations
- Digital Marketing Showcase
Assessment
Assessment methods include reports, presentations, case studies, projects, websites, reflective blogs, vodcasts, creative portfolios, pitches and CX/UX journey work.
Entry requirements
Applicants need a minimum of 45 Level 3 credits completed within the last three years, or an equivalent qualification.
Applicants who do not meet the qualification requirements may be considered if they have at least two years of professional work experience in a business- or marketing-related field. This must be evidenced by a CV and reference.
English language requirements
Applicants need one of the following: IELTS 6.0 overall, with no element below 5.5; TOEFL iBT 80; an equivalent English-language qualification; or evidence of previous study in English, such as a letter confirming that English was the medium of instruction.
Careers
This course may support progression into roles such as Digital Marketing Analyst, Digital Marketing Manager, Social Media Manager, Content Strategist, Copywriter, UX/CX Specialist, SEO Specialist, Email Marketing Specialist or PPC Manager.
Your next step starts with a conversation
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