MSc Business Analytics
This MSc Business Analytics is a postgraduate course for people who want to understand how data can be managed, analysed and communicated to support business decisions. It covers data analysis, business intelligence, statistical methods, data visualisation, security and digital marketing analytics, alongside strategy, leadership and ethics. It may suit graduates seeking to develop analytical skills in a business context.
About this course
This MSc Business Analytics examines how organisations can use data to inform decisions, identify patterns and create business value. It combines data-focused study with wider business themes, including strategy, leadership, innovation, ethics and contemporary business issues.
You will consider the principles and technologies used in data analytics, alongside data management, security, visualisation and decision-making. Business case studies and a business simulation provide opportunities to apply analytical thinking to organisational situations.
The course is available full-time over one or two years, part-time over two years, or online over one year.
What you will study
Core topics include:
- Global Business Strategy - Innovation Management in a Digital Age - Success Through Business Ethics - Data Analysis for Business - Data Design Management - Data Security - Data Visualisation - Digital Marketing Analytics - Data & Decision Making - Leadership Mindset - Business Simulation - Contemporary Issues in Business
You will study statistical methods, business intelligence, data analytics technologies and the use of data in business decision-making.
Modules
- Global Business Strategy
- Innovation Management in a Digital Age
- Success Through Business Ethics
- Data Analysis for Business
- Data Design Management
- Data Security
- Data Visualisation
- Digital Marketing Analytics
- Data & Decision Making
- Leadership Mindset
- Business Simulation
- Contemporary Issues in Business
Assessment
Assessment includes individual assignments, group work, and dissertation or project work.
Entry requirements
A UK bachelor's degree with a 2:2 classification or above, or an equivalent qualification.
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