MSc International Marketing
This MSc International Marketing examines how marketing operates across international markets, cultures and digital channels. It is available full-time over one year or part-time over two years. The course may suit graduates and professionals looking to strengthen their understanding of international marketing, digital strategy, brand management, e-commerce and cross-cultural leadership.
About this course
This MSc develops an international perspective on marketing, with attention to how organisations adapt products, brands and strategies for different markets, cultures and consumer groups. You will consider the effects of globalisation, economic interdependence and digital transformation on marketing decisions.
Alongside marketing knowledge, the course explores leadership in multicultural organisations, human capital management, entrepreneurship and global industries. Research methods, ethics and sustainability are integrated into the programme, helping you evaluate evidence and apply responsible approaches to marketing practice.
The final integrative project gives you the opportunity to investigate a substantial marketing-related question using qualitative, quantitative or mixed research approaches.
What you will study
Core areas include:
• postgraduate study skills, research methods and ethics • principles of international marketing • digital strategies, innovation and e-commerce • cross-cultural leadership and human capital management • customer-centric marketing and strategic brand management • an integrative postgraduate project
You will also explore consumer behaviour and branding, entrepreneurship, international product and capital markets, cultural diversity, sustainability and ethics in marketing, and strategic marketing planning.
Modules
- Postgraduate Study Skills, Research Methods and Ethics
- Principles of International Marketing
- Developing Digital Strategies, Innovation and E-Commerce
- Cross-Cultural Leadership and Human Capital Management
- Customer-Centric Marketing and Strategic Brand Management
- Postgraduate Integrative Project
Assessment
Assessment includes written coursework, oral presentations, examinations, in-class tests, online quizzes, practical projects and reflective work. You will also complete a major project or dissertation.
Entry requirements
Applicants typically need the equivalent of a UK honours degree at lower second-class (2:2) level or above, plus relevant experience where required.
Applicants with relevant qualifications gained outside the UK may be considered against country-specific entry equivalencies.
If you hold a bachelor's degree, or an equivalent non-UK qualification, but did not achieve the usual grades, you may still be able to apply by demonstrating suitable life or work skills.
English language requirements
Applicants must have previously studied in English and demonstrate a sufficient command of English for postgraduate study, or hold IELTS or an equivalent qualification at 6.5 or above.
Careers
The course may support progression into executive-level roles in marketing and related business functions.
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