MSc Marketing
This MSc Marketing is a postgraduate course focused on marketing strategy, digital marketing, brand management and consumer behaviour. It is available full-time over one year, with two-year full-time and part-time study options. The course may suit graduates who want to develop marketing knowledge for roles in marketing or wider business.
About this course
This MSc Marketing examines how organisations develop marketing strategy across national and global contexts. You will consider the relationship between brands, consumers, digital technologies and market data, using these areas to inform campaign planning and business decisions.
The course covers consumer behaviour, brand management, international marketing, social media and digital marketing analytics. It also explores wider business themes including global strategy, innovation management, ethics, leadership and contemporary business issues.
A business simulation and dissertation or project provide opportunities to apply marketing knowledge to practical or research-based work. The course may suit graduates seeking to build advanced marketing knowledge, including those looking to move into marketing from a related business discipline.
What you will study
Core areas include Global Business Strategy, Innovation Management in a Digital Age, Business Ethics, Brand Management and Social Media, Marketing and Digital Technologies, Consumer Behaviour, International Marketing, Digital Marketing Analytics, and Strategies for the Digital Economy.
You will also study Leadership Mindset, Business Simulation and Contemporary Issues in Business.
Modules
- Global Business Strategy
- Innovation Management in a Digital Age
- Success Through Business Ethics
- Brand Management and Social Media
- Marketing and Digital Technologies
- Consumer Behaviour
- International Marketing
- Digital Marketing Analytics
- Strategies for the Digital Economy
- Leadership Mindset
- Business Simulation
- Contemporary Issues in Business
Assessment
Assessment is through individual assignments, group work, and a dissertation or project.
Entry requirements
A UK bachelor’s degree with a 2:2 classification or above, or an equivalent qualification.
Careers
The course may support progression into marketing and business careers, including senior-level marketing roles.
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