MSc Strategic Digital Marketing
This MSc is for people who want to develop strategic and practical digital marketing knowledge. It covers digital brands, marketing communications, customer and user experience, social media, data analytics and marketing technology. It may suit marketing professionals seeking to move into more senior digital roles, as well as career changers with relevant academic or managerial experience.
About this course
This MSc examines how marketing strategy changes in a digital environment. You will consider the marketing environment and digitisation, then use data, analytics and marketing technology to inform decisions about audiences, channels, brands and customer experiences.
The course combines strategic planning with practical digital marketing activity. Topics include brand building, marketing communications, social media, SEO, digital advertising, email marketing, website analytics and customer journey mapping. You will also explore the use of artificial intelligence, big data and Martech in marketing.
A final Digital Transformation Project provides the opportunity to bring together strategic and practical learning in a substantial capstone project. The course is available through blended study over one year, or online over one year or longer.
What you will study
You will study:
• Digital Marketing Environment • Building and Managing Digital Brands • Contemporary Marketing Communications Planning • Big Data, Analytics and Martech • Managing Customer & User Experience • Social Media Marketing • Digital Transformation Project (Capstone Project)
The course also covers digital marketing tactics and tools, including social media scheduling, Google Ads, social media marketing, UX design, search engine optimisation, website analytics, email marketing, digital advertising, website creation, copywriting and graphic design.
Modules
- Digital Marketing Environment (core)
- Building and Managing Digital Brands (core)
- Contemporary Marketing Communications Planning (core)
- Big Data, Analytics and Martech (core)
- Managing Customer & User Experience (core)
- Social Media Marketing (core)
- Digital Transformation Project (Capstone Project) (core)
Assessment
Assessment is through coursework.
Entry requirements
Applicants normally need a UK bachelor’s degree with at least a 2:2 classification, or an equivalent qualification.
Applicants with an HND, HNC or DipHE may be considered where they have three to four years of strong professional work experience, including evidence of managerial or supervisory responsibilities.
Applicants without formal qualifications may be considered if they have at least five years of relevant managerial experience in any discipline.
English language requirements
For online learning: IELTS 6.5 overall, with no element below 6.0; TOEFL iBT 90; or an equivalent qualification.
For blended learning: IELTS 6.0 overall, with no element below 5.5; TOEFL iBT 60–78; or an equivalent qualification.
Evidence of previous study in English may be accepted, including a letter confirming that English was the medium of instruction. Students who require a study visa need IELTS 6.0 overall, with no element below 5.5, or an equivalent Secure English Language Test result.
Careers
This course may support progression into roles such as Digital Marketing Manager, Senior Marketing Executive or Analyst, Email Marketing Specialist, Social Media Planner or Manager, Brand or Product Manager, UX Designer, or Marketing Director. It may also be relevant to marketing roles in technology, FMCG, healthcare and non-profit organisations, or for those developing their own business.
Your next step starts with a conversation
Tell us where you are now. We will tell you honestly what your options are — in English or Persian, at no cost to you.